E-commerce marketing tactics are something every marketer looking for these days because E-commerce has proven to be a profitable business over the past years.
Every online store wishes to attract more customers by increasing their traffic. It can be challenging to decide which type of creative marketing tactics to use. Basic strategy is not enough on its own to become successful in this market.
To help you out with your business, we’ve come up with a variety of effective marketing tactics that will get you started and aid you for implementing your own ideas and strategies. The way you approach these tactics will portray a crucial role in increasing the purchase rate of your existing customers.
We suggest you to analyze and understand each one of these e-commerce marketing tactics we are about to give and choose the ones that suits your strategy the best. Keep track of the data after you have implemented a new tactic. Switch when necessary and make small tweaks and adjustments to strengthen your E-commerce marketing.
What is E-commerce Marketing?
E-commerce marketing is the combination of channels that will promote your store to ideal customers. The primary goal is to attract those who will be interested in your website and to make them purchase your goods. In other words, it means converting your website’s traffic into paying customers and keeping those customers for good.
A solid E-commerce marketing strategy can benefits you greatly in terms of the number of customers you attract and overall quality of your brand.
You may choose use it differently depending on your desired result.
For instance, you can advertise your entire store to be more known or focus on a specific product to increase its sales; it’s all up to your approach.
How to Increase Online sales with Different E-commerce Marketing Tactics
1. Premium is The Key
You may be wondering what we mean by going for the premium.
It’s basically a better way to say upselling. It’s the practice of making customers think that they should buy a slightly better –premium- version of the product they wish to have.
Most of the time, it is quite easy to alter a customer’s idea of a desired product with the right method. Most importantly, it is a lot desirable than adding a new customer to your client pool.
People often don’t know about the existence of a better product, which is the fundamental ground that advertisements are built upon.
You have to make sure that customers are informed with your premium products, and how acquiring these products may be more beneficial for them.
For instance, if you have a unique product that you want to promote one of its special features, make sure to put enough emphasize on that to attract the customers’ attention. Better quality leather, custom made design and many other can be shown as example.
One thing you need to be careful is to upsell related products. Don’t overdo something that might leave you with a non-satisfied customer. No one wants to buy a laptop when they are looking for a pillow. Of course it’s an extreme example, but you get the point.
You have to find the sweet spot where the price increase that comes with your premium product will not shadow its better features.
Customers should feel rewarded for what you offer them but not discouraged with a higher price.
2. Send Email to Subscribers
Regularly emailing your customers is one of the most intimate approaches you can take in E-commerce marketing.
People subscribe to those letters are the highest potentials of conversion.
It looks more professional than any other interactions you can possibly make on the internet.
It is hard to keep track of everything that goes around in social media. . In addition, you’ll have more freedom in terms of what to put in your text as email provide you with more space than social media does.
Create your own newsletter and keep it up to date. Feed it with promotions, information and latest developments of your business.
You should inform your customers with every chance you’ve got to attract them.
3. Have a User-friendly Interface
Your website design should be easy to navigate and uncomplicated. If customers have a hard time trying to find what they are looking for, you will eventually lose them.
The quality of the design is the backbone of E-commerce marketing; you should never underestimate its importance.
So, what are the factors to consider when it comes to a good design? First of all, your value proposition should be clear enough for customers to comprehend.
What makes your product different? What do you offer that others can’t? These are the type questions that you should clearly give answers to. Also, have an easy-to-read font. I believe it’s self-explanatorily. Users should be able to read the text with ease.
The rest is all up to you. If you have a design in mind, try to support it with the right combination of texts and images while optimizing intelligibility. Segment your products into correct categories and don’t display too many products on the same page because that might be difficult for users to comprehend.
Don’t think that you have it all right, try to find out more about things you achieve to improve the overall quality of your website. If you work like there is always more to do, you will constantly make slight improvements over time.
4. Evaluate Market Demand
Your sales might be enough to keep you happy, but only for a while. Demands constantly change and you need to adapt to survive. Anticipating future sales is something every successful E-commerce businesses do. If you are prepared with the upcoming trend shifts, it’s more likely that you will reach your goals.
We should point out that demand evaluation might be costly, especially if you are considering expanding your product line. If you believe that it is worth the cost, you have a variety of options to follow.
Conduct a comprehensive research on different methods and try to invest on those that you believe will yield better results. Geographic validation, surveys and keyword research are prime examples.
5. Individual Approach
Every customer is different in terms of their choices, behaviors, habits and personalities. Understanding this difference can help you create targeted approach tactics to be used for effective marketing.
This personalization could be a great source of online sales if implemented correctly. Based on users’ previous experiences and purchases, you can choose to promote which products to which customers. Many successful businesses are able to do this quite efficiently.
6. Optimize for Mobile
Users tend to check out shopping sites when they are bored and most of the traffic comes from mobile devices. When they are combined, it reveals the importance of mobile devices because they are accessible regardless of the location. Having an optimized mobile design means more customers and sales.
But if you simply put the design of your website into the mobile version without making any adjustments, it will probably result in disaster. The design should provide enough flexibility for users so that they won’t have to put effort while browsing.
For instance, if they need to zoom in to see details constantly, it’s a huge loss. Even placing the “add to cart” button into right place plays a significant role because users need to save time and should be able to access it easily.
Lastly, You should check from Google PageSpeed Insight that your website connects very fast on mobile not to lose a single customer.
7. Think outside the Box
Just because you have an E-commerce business doesn’t mean you can’t take it to the streets. Even though it’s more convenient to shop online, customers sometimes need the physical input to decide.
A quick research on where you get the most sales will grant you the chance for a public promotion in that location so that customers will be able to interact with your products and learn more about them.
Consider which products are popular in one area and try to come up with a strategy that will not only boost your sales in that location but also encourage customers into checking out your other related products.
Time is essence, so try to make their time valuable if they decide to check out your local promotion site. If you fail to give them a reason to be there, you cannot expect them to show up.
8. Make Good Use of Social Media
E-commerce marketing and social media are like peanut butter jelly sandwich, they go amazingly well together. If you can manage your social media accounts in relation with your strategies, almost no doubt you will greatly benefit from it.
Take advantage of Instagram.
Use every possibility to expose your brand and product.
Post daily, push people to getting your content shared.
Inform your potential customers about discounts, new products, and promotions.
Use strategic hashtags along with interesting photos.,
Work with influencers, one by one and as a bundle.
All above depends on how each tactic react.
Don’t make the mistake of buying followers because that will reduce your credibility.
Play your cards right and engage with your followers the correct way, you’ll build up a pool of organic and curious followers.
You can even organize giveaways that will lead your followers to talk about your account to others.
9. Reminder of Abandoned Carts
Many research claims that the majority of the customers add products to their cart but either forget to complete the transaction due to various reasons or change their minds at the last second. If you remind those customers that they have products in their cart, you may make them reconsider their decisions of purchasing them.
You can follow different strategies to do so such as email, direct contact via website, or a simple pop-up. Regardless of your choice, there is a high chance that those customers will come back. And even if they decide to not buy any of those products, they may still check out other things while into it.
But these are the non-costly options. You always have to option to offer special discounts for these customers to play mind-tricks with them. But of course, you will have to consider whether or not it’s worth it to invest.
10. Live Chat
It’s always a good idea to implement a bot or live chat system into your website because users may have a hard time trying to figure out the problem if something is wrong. It’s not just about problem solving too; you can engage with your customers based on their current activities on the website to give instant suggestions etc.
11. Hold on to Your Loyal Customers
Loyal customers are golden to you. The more you invest in them, the more they will invest in you. Reward system is a great way to do so. Constantly remind them of their loyalty by giving them occasional discounts; ask about their opinions and make them feel part of a community.
You should create a program that will keep track of your loyal customers’ activities and based on that will suggest actions to be taken. Randomly giving out discount codes won’t do you any good, you have to have a system so that it’ll be a win-win situation for both of you.
Summary of Marketing Tactics
Hopefully you’ve learned a variety of useful information for E-commerce marketing tactics. Keep in mind that what we have offered you here may not be enough for you to become successful marketer as everyone has their own experiences in this market.
The best thing you can do is to learn by your mistakes and never give up. Success is not a straight line to the finish.
You’ll learn that by experiencing. The given tactics are not limited; you can always brainstorm with your team to come up with brand new ideas. Hardworking will pay off if you have confidence in what you are doing. Be sure check out our other articles that may interest you!